Terms and Conditions

1. PARTIES
This Agreement is entered into between Ffon Solutions Limited (trading as GuardDog or Raleway), a company incorporated in England and Wales ("Provider"), and the subscribing security services business ("Client").

2. SERVICES
2.1 The Provider shall supply subscription-based web development, hosting, maintenance, and related digital services.
2.2 Services may include website design, hosting infrastructure, AI-assisted content generation, system monitoring, and ongoing maintenance.
2.3 Certain onboarding checks may include verification of relevant industry credentials including, where applicable, Security Industry Authority (SIA) licensing and National Association of Security Dog Users (NASDU) affiliation.

3. TERM AND SUBSCRIPTION
3.1 The Agreement shall commence on the date the Client subscribes and shall continue for a minimum period of twelve (12) months ("Initial Term").
3.2 Following the Initial Term, the Agreement shall renew automatically on a monthly rolling basis unless terminated in accordance with this Agreement.

4. EARLY TERMINATION
4.1 If the Client terminates the Agreement before the expiry of the Initial Term, the Provider may charge an early termination fee reflecting unrecovered development, onboarding, and setup costs.
4.2 The parties agree that such fee represents a proportionate protection of the Provider's legitimate commercial interests and is not intended to operate as a penalty, consistent with the principles set out in *Cavendish Square Holding BV v. Makdessi, UKSC 67*.

5. CLIENT RESPONSIBILITIES
5.1 The Client shall ensure that all content, representations, and claims relating to its security services are lawful, accurate, and compliant with applicable UK law.
5.2 The Client is responsible for maintaining valid licences required for the provision of security services including compliance with the Private Security Industry Act 2001 where applicable.

6. AI-GENERATED AND CLIENT CONTENT
6.1 The Provider may utilise automated or AI-assisted systems to generate website content or marketing text.
6.2 Such content is provided for informational and illustrative purposes only and may require verification by the Client.
6.3 The Provider accepts no responsibility for inaccuracies arising from automated content generation.

7. SERVICE AVAILABILITY AND HOSTING
7.1 The Provider shall use reasonable technical and organisational measures to maintain service availability.
7.2 The Provider does not guarantee uninterrupted or error-free hosting services and shall not be liable for outages caused by third‑party infrastructure, force majeure events, or internet network failures.

8. DATA PROTECTION
8.1 For the purposes of applicable data protection legislation including the UK General Data Protection Regulation and the Data Protection Act 2018, the Client shall act as Data Controller and the Provider shall act as Data Processor.
8.2 The Provider shall process personal data only on documented instructions from the Client and shall implement appropriate security measures as required under UK GDPR Article 32.
8.3 Any personal data processed under this Agreement shall be handled in accordance with the Provider's Privacy Policy.

9. SECURITY AND MALWARE
9.1 The Provider will implement reasonable security controls including monitoring, firewall protection, and malware detection tools.
9.2 The Provider shall not be liable for losses arising from third-party cyberattacks, malware infections, or vulnerabilities originating from external systems beyond the Provider's reasonable control.

10. LIMITATION OF LIABILITY
10.1 Nothing in this Agreement excludes or limits liability where such exclusion would be unlawful, including liability for death or personal injury caused by negligence or fraud.
10.2 Subject to clause 10.1, the Provider's total liability arising out of or in connection with this Agreement shall be limited to the total fees paid by the Client during the preceding twelve (12) months.
10.3 Liability exclusions and limitations shall apply only to the extent permitted under the reasonableness test contained in the Unfair Contract Terms Act 1977.

11. BUSINESS PERFORMANCE DISCLAIMER
11.1 The Provider does not guarantee that the Client will achieve any particular commercial results including increased sales, leads, search rankings, or business growth.
11.2 The Client indemnifies the Provider against claims arising from representations made by the Client regarding business performance or service capabilities.

12. TERMINATION
12.1 Either party may terminate this Agreement for material breach where such breach remains unremedied for fourteen (14) days after written notice.
12.2 Upon termination, hosting services and associated digital infrastructure may be suspended or removed following reasonable notice.

13. GOVERNING LAW AND JURISDICTION
13.1 This Agreement shall be governed by and construed in accordance with the laws of England and Wales.
13.2 The courts of England and Wales shall have exclusive jurisdiction to settle any dispute arising out of or in connection with this Agreement.

Frequently Asked Questions

A few questions you may like to know the answer to!
1How much does it cost?
We develop a price depending on your requirements and business size, we set out a simple monthly fee, that covers the cost of design, development and hosting for your new website.
2Why don't i just use a website builder and create my own?
Building a website from scratch drains valuable operational hours, and generic DIY templates rarely establish the authority needed to win high-value security contracts. Furthermore, once you factor in the hidden monthly costs of premium plugins, secure hosting, and professional email on those platforms, our fully managed, "done-for-you" service is often more cost-effective.
3I don't have time to type up text for my website?
We use AI to help generate content for your website, saving you time and helping create a high impact website.
4How do i get a quote?
Skip the endless forms and hour-long discovery calls. To get a quote, simply record a quick video on your phone explaining what your security firm does—exactly as if you were pitching a commercial client. Upload it via our secure form, and we will get back to you with a firm price. Once you give the green light, that short video is often the only information we need to build and launch your entire digital perimeter.
5Do i have to pay anything up-front?
Unlike traditional agencies that demand massive upfront development fees, Guard Dog operates entirely on a flat, all-inclusive monthly retainer. This single fee covers your custom design, the full build, enterprise hosting, and ongoing technical support. Once you approve your quote, we will send you a link to set up an account and payment information. Once you have done this, we will send you the first invoice, this will be your first month retainer. We will not collect another payment, until your website is live and the first month has passed.
6How long does it take to deploy my services?
We aim to have your complete digital perimeter built, tested, and deployed to production standards within 14 days. If you are utilizing our secure email hosting or bringing an existing domain, we can provision your accounts almost instantly. Global domain propagation takes a maximum of 48 hours, but our servers are live in 30 minutes. We manage the entire technical handover—including migrating your old emails—overnight to ensure your business never misses a lead.
7Can I cancel my plan?
Yes, you’re never locked in—you can cancel at any time. Please note that if you choose to cancel shortly after your website has been built, a small administrative fee may apply to cover the initial setup and development costs.
8How do i pay?
Your retainer operates on a flexible, rolling monthly basis with automatic payments for your convenience. This single fee covers your website development, ongoing support, secure hosting, and professional email. Payments are securely processed via debit or credit card through our parent company, Raleway. We collect your initial payment to kick off the build process, which serves as your full first-month retainer.
9Do i need a domain name?
To get your project moving as quickly as possible, it's best to have your domain name ready to go. You can purchase one directly from providers like 123-reg or GoDaddy, or if you'd prefer, we can step in and help you procure the perfect domain name for your security firm.
10Do you offer email hosting?
Yes, we can help set up and host emails on your domain, we do not charge extra for email accounts.