How does it Work – GuardDog

How does it Work?

We deploy custom websites and digital solutions for security professionals.

2 Minute Brief

Treat this exactly like a pitch to a commercial client. Hit record and give us a quick, 2-minute rundown of your core services, your operational capabilities, and exactly what your firm brings to the table.

Send us your Info

Are you an SIA Approved Contractor? An Armed Forces Covenant signatory? ISO certified? Let us know. We strategically position these critical trust signals front-and-center on your new website to instantly prove your operational pedigree to commercial clients.

To accelerate your build, upload your current logo and brand assets. We will engineer your new website entirely around your established company identity, ensuring a consistent and professional look for your clients.

Get a free, no obligation quote

After reviewing your brief, we will provide a clear monthly price and a secure activation link. Simply connect your billing details to initiate the project, and we get straight to work building your digital perimeter. To guarantee your peace of mind, your first monthly retainer is never charged until your website is fully operational.

Performance Cloud Hosting

Your digital perimeter is anchored on high-performance, sustainable UK servers. This guarantees localized data compliance and rapid load speeds for your clients. Enterprise-grade hosting is fully integrated into your monthly retainer, ensuring absolute pricing transparency with zero hidden infrastructure costs.

No fixed term contract

We don’t believe in trapping security firms in rigid, multi-year contracts. We operate on a simple 30-day rolling basis, meaning we have to earn your partnership every single month. Your single retainer covers your entire digital perimeter. Should your operational needs change, you are free to walk away at any time. (If you choose to leave and wish to take your custom website with you, we offer a transparent, flat-rate buyout option).

Easy Support via Whatsapp

Need to update your service areas, add a new team member, or post a new compliance badge? Skip the slow email support tickets. Just send our team a quick message directly on WhatsApp. Routine website updates and additions are fully covered by your monthly retainer and deployed live to your site within 48 hours.

We aim to provide great value

We know that "do-it-yourself" website builders exist, and that’s exactly why we launched GuardDog. We understand that building a high-quality website for a security company takes significant time—time you’d rather spend managing operations or winning new tenders.

You shouldn’t have to be a tech expert to have an ironclad digital presence. Our founding team doesn’t just sit behind a desk; we are security professionals who also excel in digital design and development.

Because our team still works on the ground as security operatives, we speak your language. We know how the industry works, we understand the compliance needs, and we know exactly what your clients are looking for. We’ve combined our "boots on the ground" experience with technical expertise to ensure your website isn't just a page, but a powerful asset for your business.

£35pcm

What we aim to charge per month

10 Years

The experience our founder has in Website Development and hosting

GuardDog's AI Powered Development

We know you are busy, that's why we handle everything.

To ensure your brand stays ahead of the curve, we leverage advanced AI models and cutting-edge technology to power your digital presence. From generating high-impact copy and professional imagery to optimizing your site for search engines, our AI-driven approach guarantees a high-performing website your customers will love. By blending this technical innovation with our industry expertise, we deliver a smarter, faster, and more effective "digital shop front" that truly works for your security business.

Frequently Asked Questions

A few questions you may like to know the answer to!

1How much does it cost?

We develop a price depending on your requirements and business size, we set out a simple monthly fee, that covers the cost of design, development and hosting for your new website.

2Why don't i just use a website builder and create my own?

Building a website from scratch drains valuable operational hours, and generic DIY templates rarely establish the authority needed to win high-value security contracts. Furthermore, once you factor in the hidden monthly costs of premium plugins, secure hosting, and professional email on those platforms, our fully managed, "done-for-you" service is often more cost-effective.

3I don't have time to type up text for my website?

We use AI to help generate content for your website, saving you time and helping create a high impact website.

4How do i get a quote?

Skip the endless forms and hour-long discovery calls. To get a quote, simply record a quick video on your phone explaining what your security firm does—exactly as if you were pitching a commercial client. Upload it via our secure form, and we will get back to you with a firm price. Once you give the green light, that short video is often the only information we need to build and launch your entire digital perimeter.

5Do i have to pay anything up-front?

Unlike traditional agencies that demand massive upfront development fees, Guard Dog operates entirely on a flat, all-inclusive monthly retainer. This single fee covers your custom design, the full build, enterprise hosting, and ongoing technical support. Once you approve your quote, we will send you a link to set up an account and payment information. Once you have done this, we will send you the first invoice, this will be your first month retainer. We will not collect another payment, until your website is live and the first month has passed.

6How long does it take to deploy my services?

We aim to have your complete digital perimeter built, tested, and deployed to production standards within 14 days. If you are utilizing our secure email hosting or bringing an existing domain, we can provision your accounts almost instantly. Global domain propagation takes a maximum of 48 hours, but our servers are live in 30 minutes. We manage the entire technical handover—including migrating your old emails—overnight to ensure your business never misses a lead.

7Can I cancel my plan?

Yes, you’re never locked in—you can cancel at any time. Please note that if you choose to cancel shortly after your website has been built, a small administrative fee may apply to cover the initial setup and development costs.

8How do i pay?

Your retainer operates on a flexible, rolling monthly basis with automatic payments for your convenience. This single fee covers your website development, ongoing support, secure hosting, and professional email. Payments are securely processed via debit or credit card through our parent company, Raleway. We collect your initial payment to kick off the build process, which serves as your full first-month retainer.

9Do i need a domain name?

To get your project moving as quickly as possible, it's best to have your domain name ready to go. You can purchase one directly from providers like 123-reg or GoDaddy, or if you'd prefer, we can step in and help you procure the perfect domain name for your security firm.

10Do you offer email hosting?

Yes, we can help set up and host emails on your domain, we do not charge extra for email accounts.